Wednesday, October 13, 2010

How to brand a disease -- and sell a cure

By Carl Elliott, Special to CNN

If you want to understand the way prescription drugs are marketed today, have a look at the 1928 book, "Propaganda," by Edward Bernays, the father of public relations in America.

For Bernays, the public relations business was less about selling things than about creating the conditions for things to sell themselves. When Bernays was working as a salesman for Mozart pianos, for example, he did not simply place advertisements for pianos in newspapers. That would have been too obvious.

Instead, Bernays persuaded reporters to write about a new trend: Sophisticated people were putting aside a special room in the home for playing music. Once a person had a music room, Bernays believed, he would naturally think of buying a piano. As Bernays wrote, "It will come to him as his own idea."

Just as Bernays sold pianos by selling the music room, pharmaceutical marketers now sell drugs by selling the diseases that they treat. The buzzword is "disease branding."

To brand a disease is to shape its public perception in order to make it more palatable to potential patients. Panic disorder, reflux disease, erectile dysfunction, restless legs syndrome, bipolar disorder, overactive bladder, ADHD, premenstrual dysphoric disorder, even clinical depression: All these conditions were once regarded as rare until a marketing campaign transformed the brand.

Once a branded disease has achieved a degree of cultural legitimacy, there is no need to convince anyone that a drug to treat it is necessary. It will come to him as his own idea.

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'Illusionati' - the new documentary film by Matt Kazee



Illusionati the new documentary film by Matt Kazee featuring Jack Blood, Jordan Maxwell, Ed Asner, Jason Bermas, Eben Rey, Mark Dice, Doug Owen, Matt Conner, Cindy Sheehan, Luke Rudkowski and Many More

In a World of Illusion Few Things Are Rarely Seen

Water Fluoridation - Efficient and Cheap Mass Lobotomy

From The Truth About 'Fluoride' (or what every Mother should know) by A. True Ott:

First of all, it needs to be stated that the 'substance' referred to as 'Fluoride' is a misnomer - there is no such substance listed in the periodic chart of the elements, nor in the prestigious CRC handbook, nor in the sacred 'bible' of the pharmaceutical industry - the illustrious 'Merck Index'. Instead, we find a GAS called Fluorine - and from the use of this gas in various industries such as aluminum manufacturing and the nuclear industry -certain toxic byproducts are created which have 'captured' fluorine molecules. One such toxic, poisonous 'byproduct' is called sodium Fluoride - which according to the Merck Index is primarily used as rat and cockroach poison and is also the active ingredient in most toothpastes and as an "additive to drinking water". But sadly, there is much more to this sordid tale.

Did you know that sodium Fluoride is also one of the basic ingredients in both PROZAC (FLUoxetene Hydrochloride) and Sarin Nerve Gas (Isopropyl-Methyl-Phosphoryl FLUORIDE) - (Yes, folks the same Sarin Nerve Gas that terrorists released on a crowded Japanese subway train!). Let me repeat: the truth the American public needs to understand is the fact that Sodium Fluoride is nothing more (or less) than a hazardous waste by-product of the nuclear and aluminum industries. In addition to being the primary ingredient in rat and cockroach poisons, it is also a main ingredient in anesthetic, hypnotic, and psychiatric drugs as well as military NERVE GAS! Why, oh why then is it allowed to be added to the toothpastes and drinking water of the American people?

Historically, this substance was quite expensive for the worlds' premier chemical companies to dispose of - but in the 50's and 60's - Alcoa and the entire aluminum industry - with a vast overabundance of the toxic waste - SOMEHOW sold the FDA and our government on the insane (but highly profitable) idea of buying this poison at a 20,000% markup and then injecting it into our water supply as well as into the nation's toothpastes and dental rinse. Yes that's right folks, a 20,000% markup. Consider also that when sodium Fluoride is injected into our drinking water, its level is approximately 1 part-per-million (ppm), but since we only drink ½ of one percent of the total water supply, the hazardous chemical literally 'goes down the drain' and voila - the chemical industry has not only a free hazardous waste disposal system - but we have also PAID them handsomely in the process!!

Independent scientific evidence over the past 50 plus years has shown that sodium fluoride shortens our life span, promotes various cancers and mental disturbances, and most importantly, makes humans stupid, docile, and subservient, all in one neat little package. There is increasing evidence that aluminum in the brain is a causative factor in Alzheimer's Disease, and evidence points towards sodium fluoride's strong affinity to 'bond' with this dangerous aluminum (remember it is a byproduct of aluminum manufacturing) and also it has the ability to 'trick' the blood-brain barrier by imitating the hydrogen ion thus allowing this chemical access to brain tissue.

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A Detailed Look At Global Wealth Distribution

By now it should be common knowledge to everyone that in American society, the top wealthiest 1 percentile controls all the political power, holds half the wealth, and pays what is claimed to be the bulk of the taxes (despite mile wide tax loopholes and Swiss bank accounts). The rest of the population is merely filler, programmed to buy every latest self-cannibalizing iteration of the iPad/Pod while never again paying their mortgage and brainwashed to watch 2 hours of prime time TV commercials to keep it distracted from the fact that the last time America was a democracy was around the time the Wright brothers were arguing the pros and cons of frequent flier programs. So far so good. But what about the rest of the world? How is wealth stratified in a global perspective? Where do the "rich" live? What kind of wealth is controlled by various countries? Where are the Ultra High Net Worth people? For answers to all these questions, and much more, confirming that just like in America, the wealthiest 0.5% control over 35% of world wealth, Credit Suisse has compiled and released its latest "Global Wealth Report." The findings are summarized here.

The first figure shows world wealth by region. The US, with its wealth of about $50 trillion, accounts for 25% of total world wealth, which at last check was about $200 trillion. And yes, Europe as a region has a slightly greater wealth portion (32%) than does America (31%).

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Greedier than ever: Wall Street bankers to pocket record-breaking $91 BILLION just two years on from financial crisis

Wall Street firms will hand out £91billion in salaries, bonuses and perks, according to research published yesterday.

The payouts – 4 per cent up on last year and 24 per cent up on 2006 – come just two years after the collapse of Lehman Brothers and the near meltdown of the financial system.

A pay report by America's Wall Street Journal shows that 26 of the U.S. financial centre's leading 35 firms are planning to increase pay this year – even though one in ten Americans is jobless and a second recession is possible.

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Surprise -- The Very Dark Side of U.S. History

Editor's Note: Many Americans view their country and its soldiers as the "good guys" spreading "democracy" and "liberty" around the world. When the United States inflicts unnecessary death and destruction, it's viewed as a mistake or an aberration.

In the following article Peter Dale Scott and Robert Parry examine the long history of these acts of brutality, a record that suggests they are neither a "mistake" nor an "aberration" but rather conscious counterinsurgency doctrine on the "dark side."

There is a dark -- seldom acknowledged -- thread that runs through U.S. military doctrine, dating back to the early days of the Republic.

This military tradition has explicitly defended the selective use of terror, whether in suppressing Native American resistance on the frontiers in the 19th Century or in protecting U.S. interests abroad in the 20th Century or fighting the "war on terror" over the last decade.

The American people are largely oblivious to this hidden tradition because most of the literature advocating state-sponsored terror is carefully confined to national security circles and rarely spills out into the public debate, which is instead dominated by feel-good messages about well-intentioned U.S. interventions abroad.

Over the decades, congressional and journalistic investigations have exposed some of these abuses. But when that does happen, the cases are usually deemed anomalies or excesses by out-of-control soldiers.

But the historical record shows that terror tactics have long been a dark side of U.S. military doctrine. The theories survive today in textbooks on counterinsurgency warfare, "low-intensity" conflict and "counter-terrorism."

Some historians trace the formal acceptance of those brutal tenets to the 1860s when the U.S. Army was facing challenge from a rebellious South and resistance from Native Americans in the West. Out of those crises emerged the modern military concept of "total war" -- which considers attacks on civilians and their economic infrastructure an integral part of a victorious strategy.

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"At the Root of the Crisis We Find the Largest Financial Swindle in World History", Where "Counterfeit" Mortgages Were "Laundered" by the Banks

The tidal wave of evidence showing that the giant banks have engaged in fraudulent foreclosure practices is so large that the attorneys general of up to 40 states are launching investigations.

People's homes are being taken when they didn't even hold a mortgage, and the big banks have been using "robo signers" to forge mortgage related documents. Indeed, even president Obama has been hit by robo signers (see this and this).

Its so blatant that foreclosure mills have published price lists for forging documents, including such gems as:

"Create Missing Intervening Assignment" $35

"Cure Defective Assignment" $12.95

"Recreate Entire Collateral File" $95

In response, the big banks are saying that these are simply "procedural defects" which don't affect their ability to foreclose. See this, this and this.

But let's take a step back. Only with some context will the actions of the banks with regards to these "defects" make any sense.

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Hugs: The Emotional Heimlich

Hugging is good for you?

Hugging is more than just a way to ease some of the stress of life away...it has been scientifically proven that hugs are good for your health. Hugging lowers your blood pressure, and it can actually decrease the risk of heart disease.

As to not focus this page on all the scientific facts, here's a few quick facts on how hugging can help you improve your health!

When you hug...

-Your blood pressure is lowered!
-You decrease the risk of heart disease
-In women, the stress horomone cortisol was lowered.
-In couples, it increases a "bonding" hormone oxytocin.
-Touch helps to slow your heartbeat

So, it's not only for soothing your stress, but they're good for your health! Give someone a hug today and you'll be helping them out with their health!

~ more... ~

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